Do you remember the adage ‘mom knows best? Well, even in influencer marketing, the mom influencers know the best. They efficiently create content with a narrative of another level that resonates with the consumers. So, whether your target audience is other moms with kids, millennials, GenZ, or individuals who are a child at heart, ‘momfluencers’ can introduce them to a whole new range of services and products.
But that’s not all. There are many more reasons why brands can benefit by collaborating with mom influencers. So we will discuss a few essential components when you decide to work with
What Is A ‘Momfluencer’?
Before we dive into how momfluencers can help with your brands and marketing, let’s have a quick overview of what a momfuencer is. Momfluencer is a name given to influencers who are mothers. These influencers can be of any age and introduce content catered towards other parents and children, irrespective of the stage of the audience’s parenting journey.
Since moms can be of any age and anyone, the companies have a considerable pool of influencer talents who are moms to partner with. Hence any company that can find the right mom whose ideas align with the brand can put influencer marketing in their branding strategy and get a dedicated audience. These influencers’ followers are always looking for products with honest endorsement, parenting guidance, and inspiration.
If you are unsure of the niche areas that mom influencers often collaborate with are the following, the list is not limited to it.
- Beauty products and hacks
- Easy makeup tips
- Fashion for moms, babies, children
- Fitness Regime
- Health and wellness
- Home improvement, decluttering, and décor
- Social advocacy
- Travelling with children
- Ways to unwind
How Can Brands Benefit From Mom Influencers?
Moms are not only the most essential person in the life of their children, but they also have the most economic impact on the household. A study has revealed that moms in the US control 85% of household purchases. The collective revenue from this purchase is about USD 2.4 trillion. Hence any smart brand will leverage the power of influencers who are mothers.
Millennial moms are pretty active on social media. The result is the mom community is quite strong on social media platforms. The reason is that the moms are searching for service and product recommendations for their children and homes, taking care of themselves while being a multi-tasking woman from other moms with whom they can relate. The mothers’ influencers are thus taking the opportunity to not only build the community with like-minded people but also collaborate with brands they know their followers will like.
How To Collaborate With Mom Influencers For Branding?
Mothers who are into influence on social media and have the most power in the consumer verticals, it would be unwise for brands not to collaborate with them. So, whether you have food, fashion, travel, home décor, baby products, or even leisure items, team up with mom influencers to lift your brand and improve the campaign results with better ROI.
When you decide to run a campaign with content creators that are mothers and work as social media influencers, there are five components that you need to remember when prepping.
Before you reach out to the momfluencers you have to conduct in-depth research about the influencer who is a mother that you want to work with. The research will include quite a few elements like:
- Audience engagement
- The niche they promote
- The alignment with your brand
All these details are part of the organizational component when you want to start an outreach program with the momfluencers.
You should have a strategy to find the vertical bloggers who can create content to help the brand and products attract potential customers. Hence, the part of the preparation also means setting the goals you want to achieve with the collaboration.
3. Less Is More
Mainly when you are working with nano or micro momfluencers, keep the numbers less instead of working with many influencers. It will help you to develop a killer marketing campaign and content instead of running a mediocre marketing strategy. Also, it will ensure the contents do not overlap between the influencers.
4. Leverage Momfluencer’s Strength
There is a reason that the momfluencers you have chosen, whether nano, micro, or macro, have the following and dedicated audience. Each of them has its strengths when it comes to creating content. The onus is on you to understand these strengths and develop the campaigns for your products and brands.
5. Create A Winning Partnership
While it is true that influencers have significant followers, and that’s the reason you have chosen them. But remember they might not be experienced with your product and brand, and language of the company, so you need to give them the support. It means the networks, product details, and a commitment to take the collaboration for a long time. Then you will be in a profitable place. It will also be an attractive deal for the momfluencers.
Where To Find Them?
If you are looking for ways to leverage the power of the mom influencers for your brands and don’t know where to start looking, contact or go through Afluencer. The platform has vette3d momfluencers working and collaborating with various companies.