Exterior Rendering In The Construction Industry

What is Exterior Rendering? 

Exterior 3D rendering is a realistic visualization of a built asset before its construction on site. 

In this day and age, many architects provide 3D Architectural Exterior Rendering Services to their clients to provide them with superior visualization of the shortlisted design, materials, and texture. 

Often, clients request exterior house rendering services from their architects to try different design and material options before shortlisting one. 

Exterior Rendering is one of the most powerful ways of design decision-making.  The next section of the article discusses the application & benefits of using exterior rendering on a construction project.

Applications of 3D Exterior Rendering

Architectural Rendering Services are quite useful services in many ways for all the project stakeholders. 

The project stakeholders including the project owner, architect, and engineers use exterior renderings for a variety of purposes:

1 – Design Decision Making

The most critical application for architectural exterior rendering is to make sound decisions. 

Everyone has their own design preference. Through exterior rendering, project stakeholders can try multiple design options before shortlisting the final façade and its texture/material. 

The ease to replicate the proposed design in a realistic way makes exterior rendering quiet useful for design decision making

2 – Sales and Advertising

Applications of 3D Rendering are from as small as product rendering to big hotel and hospitality projects. Many project owners use exterior rendering for digital promotions and advertising. 

Since you can customize the environment, lighting effects, background, etc., and get a realistic view of the exterior façade in a chosen environment (day/night), many people prefer using exterior renders rather than using real images. These exterior 3D renders can be used in online hotel booking platforms to attract customers. 

The 3D Exterior Renders can also be used for presentations by architects and project owners to showcase their portfolios on social media and websites.  

3 – Base for Augmented and Virtual Reality

Exterior renderings serve as the base for the transformation in the visualization process. 

Many professionals create realistic visualizations of a built asset that are used as the base for augmented and virtual reality.  

Benefits of using Exterior Rendering Services

3D Exterior Rendering Services are used by architects, exterior designers, real estate firms, and even homeowners to picture a developed asset in realistic detail before it is constructed. 

Mentioned below are some major benefits of using exterior rendering services: 

  • Superior design development suitable for customizing multiple design options 
  • Utilizing exterior design rendering services to enhance pioneering and decision-making
  • Effective sales & marketing materials for attracting potential customers  
  • Using photorealistic exterior rendering in architectural design portfolio to position themselves better than the competition 
  • Developing detailed exterior visuals of a built asset before the project is even started on site

Steps for Creating Exterior Eenders

Although the exterior rendering is a complex process requiring decent design and visualization skills. 

If you are planning to do exterior rendering by yourself then you must go through some good online courses to learn the necessary software skills. 

The steps below just provide the basic procedure for developing Exterior Design Rendering of a built-asset: 

1 – Gather 2D Architectural Designs: The first and the most important step for exterior 3d rendering services is to get the detailed 2d designs in place. 

The 3d artist critically reviews and analyses the design. 

2 – Developing 3d Modeling as per the architectural design is the next step and requires attention to small details. 

The 3d artist develops a 3d model using software such as Revit, 3dsmax, SketchUp, etc. This model serves are the base for discussing the geometries, and it is shared with the stakeholders to gather their feedback and make required changes. 

3 – Incorporating Exterior Textures and Materials into the 3d model is quite customizable. 

Project owners can request architects to provide them with multiple design options before choosing the final textures and materials 

4 – Importing Exterior 3D models to a rendering software such as 3DsMax for setting required parameters such as scene, background, landscaping, lighting, enhanced color & textures, etc. 

This is a critical step and must be done by an experienced person because the quality of the final deliverables majorly depends on the parameters set in the 3d rendering software.

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