One of the main reasons to invest in ERP is that it can manage your internal business operations (from accounting and finance to inventory and MRP) in real time from different areas of the company (front office to shop floor), but what about external business operations?
Our primary goal as an ERP solution provider for the make-to-order manufacturer is to keep that manufacturer happy. Isn’t it, however, our customer’s, the manufacturer’s, goal to keep their own customers happy? Without a doubt!
Every business decision is or should be driven by customer satisfaction. So, let’s take a look at how an ERP system with the right features can help our customer, the manufacturer, provide high-quality customer service to their own customers.
Manufacturing ERP software automates all business operations and provides up-to-date real time data.
Successful businesses recognise the importance of using modern technology to streamline business functions. Customers have several options due to the global market and increasing competition. They will seek out another provider if they are dissatisfied with the company’s product or service. As a result, organisations want to ensure that they can provide the best services possible. Many factors influence customer service and experience, and a single department cannot manage it.
Companies must ensure that their prices remain competitive while providing high-quality services to their customers. Modern Enterprise Resource Planning (ERP) solutions can assist the company in lowering costs while improving services. A customer service module in ERP software allows a company to handle a variety of processes such as sales orders, billing, invoicing, customer relationship management, and more.
ERP helps improve customer service by:
- Streamlining backend business processes
- Matching supply and demand
- Improving user experience
- Accessing the information you need to better serve your customers
Let us understand how ERP solutions with a CRM module can help an organisation improve its customer service:
Better Access for Customer Handling
An ERP system integrates an enterprise’s various modules, resulting in a single database for all departments. ERP improves communication between the office and the warehouse. There is no confusion because every user has instant access to data. This ensures that there is no miscommunication with the customer or within the company. With the use of ERP, there are no product discrepancies, and customers receive accurate information.
Keeping a record of customer information is an important function of any business. An ERP system aids in the storage of customer and order data. It automates repetitive tasks in order to improve the customer experience. Customers or clients can access a catalogue of products, inventory levels, and other important information through ERP.
Matching Supply with Demand
Modern ERP solutions track everything and allow you to forecast supply and demand for your goods and services. The manufacturer or supplier can assign priority scores for customers, supply locations, and service level rules based on the needs of the customers.
Keeps Price Competitive
Clients are used to comparing various sellers and providers before making a purchase. ERP is critical for keeping prices competitive because it reduces inventory and manufacturing costs. Price fluctuations caused by order types and sizes can be managed by the ERP system. When a company provides high-quality products and excellent customer service, it attracts an increasing number of customers.
Increases Customer Retention
You’ve probably heard that customers are always right and that they rule the world! Customers, after all, are assets for any business or organisation. If you want to keep them, you must treat them well and provide the best service possible. Understanding a customer’s journey with a business is aided by knowledge of his or her life cycle. ERP users have access to customer and inventory information; businesses can use this information to better communicate with customers.
Improves User Experience
Companies that use an ERP system can provide better service to their customers. This is due to employees having access to the entire customer history. It enables employees to ensure that their best and most loyal customers are rewarded with discounts or special offers. Customers receive accurate order tracking information and shipping notifications as the shipping operation improves.
To achieve their objectives, any business must strive for improved customer relationship management, quality services, and increased sales performance. PMTRACK ERP recognises the importance of Enterprise Resource Planning (ERP) software in any organisation or business. Contact us to gain a comprehensive understanding of the role of an ERP system in customer relationship management. We provide tailored ERP solutions for businesses of all sizes and industries.
There are numerous ways an ERP system can improve the customer experience, including increased productivity and efficiency as well as improved information access. When selecting an ERP system, look for a vendor who prioritises the customer relationship.
Do you have any additional questions about PMTRACK ERP? Please contact us!
PMTRACK ERP provides the Best ERP solution for the a manufacturing industry to schedule a free demo, get in touch with our team at email@example.com