Custom cosmetic boxes are not just containers for your beauty products. They are also powerful marketing tools that can help you stand out from the competition, attract more customers. And increase your sales. Custom cosmetic packaging allows you to showcase your brand personality. Create a memorable impression, and communicate your value proposition to your target audience. They also protect your products from damage, tampering, or contamination during storage, transportation, or display.
Many cosmetic brands have realized the importance of custom packaging and have invested in creating unique and appealing boxes for their products. Some examples are Lush, which uses eco-friendly and recyclable materials for their boxes. Benefit, which uses bright colors and catchy slogans for their boxes; and MAC. Which uses sleek and minimalist designs for their boxes.
The main purpose of this article is to guide you on how to design and order cosmetic packaging boxes online. We will cover the following steps:
- Choose the right size and shape for your product
- Select a suitable coating and printing option for your box
- Add some special features or embellishments to enhance your box
By following these steps, you will be able to create cosmetic packaging for small businesses that reflect your brand identity, match your product theme, and impress your customers.
How to choose the right size and shape for your product?
One of the most important aspects of cosmetic boxes packaging is the size and shape of the box. You want to make sure that your box fits your product perfectly, without leaving too much empty space or causing any damage. A well-fitted box will not only protect your product, but also enhance its appearance and appeal.
To choose the right size and shape for your product, you need to measure the dimensions of your product carefully. You can use a ruler, a tape measure, or a digital calliper to get the length, width, and height of your product. You should also consider the weight and volume of your product, as they may affect the strength and durability of the box.
Once you have the measurements of your product, you can browse the available range of dimensions and materials for cosmetic packaging boxes wholesale online. You can find various options for different types of products, such as lipsticks, eyeshadows, foundations, etc. You can also choose from different materials, such as cardboard, kraft paper, corrugated board, etc. Each material has its own advantages and disadvantages in terms of cost, quality, and environmental impact.
To help you with the design process, you can use some tools or websites that offer online templates, mockups, or 3D models of custom printed cosmetic boxes. These tools or websites can help you visualize how your box will look like with your product inside, and how it will fit with your brand logo, colors, and graphics. Some examples of these tools or websites are:
- A website that allows you to create custom boxes with your own design and specifications. You can choose from different styles, sizes, materials, and coatings. You can also upload your own artwork or use their online editor to design your box.
By choosing the right size and shape for your product, you can ensure that your custom boxes will fit your product snugly and securely. This will also make your product more attractive and appealing to your customers.
Select a suitable coating and printing option for your box
Another important aspect of custom cosmetic packaging is the coating and printing option for your box. The coating and printing option can affect the appearance, quality, and durability of your box. You want to choose a coating and printing option that suits your budget, design, and product.
There are different types of coatings that you can apply to your box, such as:
- Glossy: A shiny and smooth coating that gives your box a glossy and elegant look. It also enhances the colors and graphics of your box. However, it can be prone to fingerprints, scratches, and glare.
- Matte: A dull and flat coating that gives your box a matte and sophisticated look. It also reduces the reflection and glare of your box. However, it can make the colors and graphics of your box less vibrant.
- Spot UV: A special coating that applies a glossy finish to specific areas of your box, such as your logo or text. It creates a contrast between the glossy and matte areas of your box. It also adds depth and dimension to your box. However, it can be more expensive and time-consuming than other coatings.
There are also different types of printing methods that you can use for your box, such as:
- Offset printing: A traditional printing method that uses metal plates to transfer ink onto paper. It produces high-quality and consistent prints with sharp details and accurate colors. It is also cost-effective for large orders. However, it requires more setup time and cost for each color and design change.
- Digital printing: A modern printing method that uses digital files to print directly onto paper. It produces fast and flexible prints with variable data and design options. It is also ideal for small orders and prototypes. However, it may have lower quality and consistency than offset printing, especially for complex colors and gradients.
To choose the best coating and printing option for your box, you should consider the following factors:
- Your budget: You should compare the prices and quality of different coatings and printing methods, and choose the one that fits your budget and expectations.
- Your design: You should consider the complexity, colors, and graphics of your design, and choose the coating and printing method that can best reproduce them on your box.
- Your product: You should consider the type, purpose, and shelf life of your product, and choose the coating and printing method that can best protect and present it.
To make your boxes for cosmetic packaging more attractive and appealing, you should also use colors and fonts that match your brand identity and product themes. Here are some tips on how to choose colors and fonts for your box:
- Colors: You should use colors that reflect the mood, personality, and message of your brand and product. You should also use colors that complement each other and create a harmonious contrast. You can use online tools such as Adobe Color or Colors to generate color palettes for your box.
- Fonts: You should use fonts that are clear, readable, and distinctive on your box. You should also use fonts that suit the style, tone, and voice of your brand and product. You can use online tools such as [Google Fonts] or [Font Squirrel] to find fonts for your box.
By selecting a suitable coating and printing option for your box. You can create wholesale cosmetic boxes that look professional, attractive, and durable. This will also make your product more appealing and desirable to your customers.
Add some special features or embellishments to enhance your box
The final step of creating boxes for cosmetics is to add some special features or embellishments to enhance your box. These are optional but highly recommended additions that can make your box stand out from the crowd and impress your customers. Some of the custom printing options that you can use for your box are:
- Embossing: A process that creates a raised or 3D effect on your box by pressing a metal die onto the paper. It adds texture and depth to your box and makes your logo or text more prominent and noticeable.
- Debossing: A process that creates a sunken or indented effect on your box by pressing a metal die into the paper. It adds texture and depth to your box and creates a subtle and elegant impression of your logo or text.
- Foil stamping: A process that applies a thin layer of metallic foil onto your box by using heat and pressure. It adds shine and glamour to your box and makes your logo or text more eye-catching and luxurious.
- Spot UV: A process that applies a glossy coating to specific areas of your box, such as your logo or text. It creates a contrast between the glossy and matte areas of your box and adds depth and dimension to your box.
- Die-cutting: A process that cuts out shapes or windows from your box by using a metal blade or a laser. It adds creativity and uniqueness to your box and allows you to showcase your product or create a visual appeal.
These custom printing options can create a unique and eye-catching look for your box by adding different effects, textures, colors, and shapes to your box. They can also enhance the quality and value of your product and brand.
However, you should also be careful not to overdo it with these features or embellishments. You should balance the design elements and avoid cluttering or overwhelming your box.
Here are some tips on how to do that:
- Use only one or two custom printing options for your box, depending on the size, shape, and style of your box. Too many features or embellishments can make your box look busy, messy, or cheap.
- Choose the custom printing options that match the theme, mood, and message of your product and brand. For example, if you are selling a natural or organic product, you may want to use kraft paper, debossing, or die-cutting; if you are selling a luxury or premium product, you may want to use glossy paper, foil stamping, or embossing.
- Consider the cost and time of the custom printing options. Some of them may require more materials, equipment, or labor than others, which can affect the price and delivery time of your order. You should compare the benefits and drawbacks of each option and choose the one that fits your budget and deadline.