Time has always been a valuable commodity. In today’s fast-paced world, people don’t like spending their precious time on things that don’t benefit them. And that’s why the best website designing company in India emphasises creating websites that are not just aesthetically pleasing but scannable too.
An average visitor only reads around 20% of a page’s content. They scan web pages, looking for the specific information that led them to the website. For developers and designers, these stats mean they must create websites as engaging and straightforwardly as possible.
But how do you make a website more convenient and scannable for visitors? Well, continue reading to know!
Making Scannable Websites: Tips From The Best Designing Company!
Designing a website for scalability means creating sites that are effortless for visitors to use. It should instantly provide all the information your potential customers need to take the next step in their buyer’s journey. Following are a few hacks expert designers use to make websites more scannable for visitors and bots.
Every page of your website must have a clear goal you can embody through a clear Call to Action. By clarifying the purpose of your page at the beginning, you can assure the visitors that you have what they need. It is even more critical if your company is new with a relatively unknown profile.
2. Visual Hierarchy
Using visual hierarchy is one of the most effective ways to guide visitors through your content. For instance, you can use headings, subheadings, colours and other visual indicators to catch the eye of your audience.
3. Using Negative Space
Elements, even in the brightest colours, can be hard to spot in a crowded, cramped space. On the other hand, isolation makes it much easier to grab the eyes of your visitors due to contrast. White space or negative space around the key elements of your page is a clever way to get attention from your audience.
According to the best website designing companies in India, most users scan pages using the Z or F pattern. Designers often use this insight to create structures that cater to this habit. These patterns follow similar layouts to how eyes naturally travel across lines in horizontal systems.
5. Images With Faces
Images are paramount to advertising your brand and making your website more engaging. However, to catch the eyes of the users, experts recommend using images with faces. For instance, you can use the customer’s picture to make your client testimonials more authentic. If not photos, you can use illustrations, characters and anime for the same effect.
6. Testing Pages
Examine every page of your website to ensure they allow your visitors smoothly move through the steps of becoming a buyer. Make sure the pages contain readable, to-the-point content without any fluff. The font should be large enough for all screens, and web pages should have sufficient negative space and appropriate colours in the background.
Remember, while fluff can make your pages appear more intriguing, it can also slow down the page. For example, one informative picture can add more context to a blog. However, a slide show will distract your customers from reading the blog. Furthermore, use numbers, statistics and facts whenever possible. Numerics are not just more compact than words, but they are also easy to grasp.
7. Copy Print Design
Traditional advertising methods, such as newspaper adverts, have mastered the art of catching the reader’s eye. Let them inspire the quotes, subheadings and lists of your content and web design. Use short paragraphs, italic font, horizontal rules and bands of colours to break up layouts.
8. Limit The Number Of Choices
The paradox of choices can wreak havoc on conversion rates. The more choices you present to your visitors, the more work they will have to put in to make decisions. Therefore, limit the number of options you show on each page. It will make your website more scannable and help visitors make quick decisions.
9. Think About Mass
If you are even a little familiar with web design, you would know that experts often discuss design elements having weight. The thickness of strokes in fonts determines the font weight. However, it’s not weight but the mass that attracts a user’s eye. It influences gravity and catches the eyes of the users without forcing the way they engage with your web page or content.
Scannability has become critical for impressing website visitors and search engine bots. Hopefully, these tips from the best website designing company in India will help you make your website more convenient for users. Successfully implementing these hacks can bring better outcomes for your ROI and audiences.