Besides producing high-quality useful products, marketing ideas also carry weight in a business’s growth. No matter how great items or services you offer, they are of no use until and unless their potential consumers are aware of it.
Once the consumers are aware of their problem and know you provide them with the best solution, your business grows. This is where marketing plays a major part and works as a bridge to connect prospects with your company.
At times, a product is average, but it is advertised in a way that makes it stand out from the rest of similar items. Megacorps set a huge budget for advertising, but it isn’t the same case for struggling startups.
Free And Budget-Friendly Marketing Ideas For Your Business’s Growth
If you are either on a tight or next to zero budget and busy as a bee in your startup, so we have taken care of you. There is no longer a need to research and identify as you would get plenty of free and tested ideas in this post.
- Create A Google Entrepreneur Account
Here comes the first idea, create a Google entrepreneur account that showcases your startup. This is a great way for brick-and-mortar businesses to show up on the internet.
For example, if you have recently opened a restaurant, create a Google account for it.
Fill in the services or type of food you offer, address, timings, and contact details. Connect the address with Google maps for the customers to find you conveniently. Also, upload photos of your restaurant’s menu and food dishes to give an idea of what you offer.
Ask your customers to give their reviews, this would help in the ranking of your account. Secondly, answer the queries of the prospects to keep up with good customer service.
- Engage And Build A Community Online
Thanks to social media platforms, promoting brands have become more affordable and accessible today. Platforms such as YouTube, Facebook, TikTok, Instagram, and Snapchat are greatly used for promotional purposes. So, what are you waiting for?
Take maximum benefits by creating your business accounts, posting, and engaging with followers. Focus on building a community that trusts your brand and prefers you over your competitors. For instance, if you offer CV writing services, think of which platforms job seekers mostly use and make a solid appearance on those platforms.
Besides that, take advantage of other platforms to advertise your services. You can share tips related to job hunting, resignation, and how to work better. Add call-to-action between or at the end of these tips can be an effective way of advertising.
- Tag To Broaden The Organic Reach Of Your Brand
The tactic of tagging one either on a post or in a story broadens the organic reach of your new brand on social media. Use different ways to encourage your followers to tag other people below your post to increase your account’s visibility. If anytime, any of your followers share your post on their story and repost their story onto yours.
This would motivate them to continue this activity in the future too. If a client purchases your product or services, ask them to post reviews on their accounts and tag your brand. Their reviews can be used as proof of the authenticity of your company.
- Apply A Mixture Of Different Hashtags
Growing up, we all used hashtags in the captions of our posts to feel fancier, right? But do you know how impactful these hashtags can be? Upload two posts to realize the importance of hashtags.
Don’t include any hashtags in the first post while applying a bunch of different hashtags in the second post. The second option would be exposed to a good amount of engagement compared to the first. Therefore, experiment with trendy, classic, long-tail, and short-tail hashtags.
Also, use location-based hashtags especially if you own a local business. Furthermore, create a customized hashtag for your brand that you apply to all of your posts and stories. Your customized hashtag would be handy in building your brand’s positive image.
- Take Advantage Of LinkedIn To The Fullest
Several people don’t realize the significance of LinkedIn. They just create accounts, add connections and then sleep on this platform. If used wisely, LinkedIn can unfold innumerable opportunities. This platform becomes more important when you have next to zero budget.
Take out time to engage with the connections you have made there, and share your blog and other valuable social posts. Present your offers, join forums, educate the prospects about your brand, and earn their trust. Ask your team members to also take the same efforts and represent your venture.
- Start Your Blog
Instead of paying bloggers to promote your products, try your hand at blogging. Starting a blog can be an uphill struggle. However, it is worth one’s weight in gold. For instance, you start a venture of providing graduate CV writers in Ireland for job hunters. Starting a blog based on the niche of entrepreneurship and employment can be a great way to hit the jackpot.
You can post guides and tips regarding job hunting, how to perform better in the workspace, how to impress a recruiter with your CV, etc. Use link keywords that land the reader on your service-providing website. This is one of the best and most efficient ways to boost sales and grow your business.
Don’t have a huge budget for the promotion of your brand? No worries! Steal the above six free and tested marketing ideas for the growth of your business and couple them with your creative mind. Implement the above ideas to unlock amazing advertising opportunities for your products and services.
Share this post with the ones who have recently become an entrepreneur.
Want a second part on this topic? What do you do for promoting your startup without breaking the bank? Let us know in the comments down below!