If you are setting up a Shopify store, one of the most important things that you need to do is to optimize your SEO. You can do this by using a few simple strategies that both beginners and experts use.
In this article, you’ll learn how you can do Google SEO for Shopify uniquely from others. So let’s start without wasting any time, here’s a step – by-step guide.
- Establish a hierarchical structure for your site
Your site is going to have a hierarchy, and you must establish that structure from the beginning. If you’re new to this, here’s a quick rundown of what a hierarchy looks like: The home page is at the top of the hierarchy, and it has links to the main categories on your site.
Each category should have its subcategory, which is similar to a subsection within the home page. Each category will typically have its subcategories as well.
The subcategories are even smaller subsections within their respective parent categories.
There may be other levels of depth, but this should give you a good idea of how things work. You don’t need to worry about every detail right now—just focus on getting your site up and running!
2. Conduct keyword research based on data
When you’re writing a keyword research report, you’ll want to be sure to cover all aspects of your keywords. First, the name of your business should be included in the keyword research results.
Next, include any other relevant information that you think would be useful for people who are looking for your business’s services or products. This could include links to your website or social media pages if they exist; contact information; and any other relevant keywords that you find in the SERPs (search engine results pages).
You can also include a section with some general tips about how you can use this data to improve SEO and increase traffic to your site.
3. Metadata should be optimized
Metadata is an important part of the digital experience. It’s what helps a user discover and understand your product, and it can be used to convey all kinds of useful information, such as whether or not a product is available in their area, who bought it last week, or which time of day they’re most likely to buy it.
Optimizing metadata for search engines is important because it helps users find your products more easily, which makes them happy (and likely repeat customers).
4. Relevant Alt Text to Images
When it comes to your content, you should always be thinking about the context in which it will be presented. The alt text is simply a description of the image that will accompany your post or article. It’s used as a way of complimenting the image itself and should be as descriptive as possible to avoid any confusion between what you want people to see and what they see.
The purpose of an alt text is to help users understand what they’re looking at in terms of imagery, without having to rely on context clues like captions or labels. By adding an appropriate description for each image with Alt Text Generator, you can ensure that your readers can understand what they’re looking at without having to rely on their memory or imagination!
5. Check site Speed
Website speed is one of those things that can make or break a website. If you’re not optimizing your site for speed, then you’re missing out on a lot of potential customers who might be on the fence about buying from you.
Thankfully, there are lots of tools that can help you check your website speed and optimize it for better performance. Here are three tools to help you with that:
- Pingdom Tools
- Dotcom – Tools
6. Improve your UX
Improving your website UX is a process of making the user’s experience more enjoyable and efficient. The goal is to make it easier for people to find what they’re looking for on your site, with the least amount of clicks and steps.
You’ll want to make sure the user can navigate easily through your site, whether they’re coming from an email or social media post because if they have to call up an old email address and enter in some personal information just to get started with a purchase, that can be a real pain in the butt. So make sure there are easy navigation options throughout the site that take care of that part so they don’t have to worry about it at all!
Another thing you should keep in mind is how much content you have on each page. Make sure there’s enough stuff on each page that people will want to explore but not so much that it feels overwhelming or takes forever to load up. You want them to feel like this is worth their time and energy, so keep things simple!
7. Improve the description and product pages of your products
The description of our product should be clear and concise, but also engaging. It should be easy to understand and allow the user to find their way around the page.
The product pages should have a clear navigation bar that leads users through several different features and benefits of the product.
8. Make sure your site is mobile-friendly
Mobile-friendly websites are the best way to attract new customers and keep them coming back.
The mobile internet is growing at an exponential rate—more than 60% of smartphone owners access the web on their phones. And, according to a recent survey, more than half of all US consumers use their smartphones while they’re out shopping.
But if your site isn’t mobile-friendly, you’re missing out on potential customers who want to shop from anywhere, anytime.
Here’s how to make sure your site is mobile-friendly:
1) Make sure every page on your site looks good on a smartphone screen (not just big desktop screens). This means including alt tags and making sure images are optimized for viewing on mobile devices. It also means using zoom features so people can see exactly what you’re selling without having to scroll around too much or zoom in too much.
2) Make sure mobile users have easy access to your contact information (name, email address). Include this information on each page as well as an easy-to-find link where they can send you an email or phone call with questions about your product or service directly
We have talked about how to do Shopify SEO unique from others. If you follow all these guidelines then you can rank your website easily. You can get a free Shopify SEO audit report from Ecommbrain and get a free estimate.