Value Added Resellers

A value-added reseller (VAR) is a type of channel partner that provides additional services or software on top of the product they are selling. Further, this could include things like installation, configuration, training, or custom development. First of all, VARs typically have a close relationship with the vendor they are representing and are often authorized to provide support services for the products they sell.

  1. What are value-added resellers?
  2. Benefits of becoming a VAR.
  3. Challenges of being a VAR.
  4. How to become a VAR

Conclusion: 3 Reasons You Should Become a VAR.

1. What are value-added resellers?

VARs can be a helpful option for businesses that don’t have the internal resources to do everything themselves. For example, if you’re buying a piece of software, the VAR can handle the installation and make sure it’s configured correctly for your needs. This can save you a lot of time and headaches.

However, Value Added Resellers can also add significant costs to purchase. Hence, it’s important to weigh the value they provide against the price they charge. On the other hand, in some cases, it may make more sense to go with a different type of channel partner or to do the work yourself.

2. Benefits of becoming a VAR.

In fact, there are many benefits of becoming a VAR, including the ability to offer your customers a wide range of products and services, the ability to generate recurring revenue; and the ability to build strong relationships with your customers. However, as a VAR, you will be able to offer your customers a comprehensive solution that meets their needs and helps them to be successful. In addition, you will be able to generate recurring revenue through the sale of products and services, as well as through the provision of support and maintenance services. Nonetheless, by building strong relationships with your customers, you will be able to provide them with the best possible service and support and ensure that they remain loyal to your business.

3. Challenges of being a VAR.

There are many challenges that come along with being a VAR, or Value Added Reseller. One of the biggest challenges is staying up-to-date with the latest technology. In order to be a successful VAR, you need to be able to offer your customers the latest and greatest products on the market. similarly, this means that you need to have a thorough understanding of the products you are selling, as well as the underlying technology.

Another challenge of being a VAR is managing customer expectations. When you are selling cutting-edge products, customers can have high expectations that may not always be realistic. It is important to be able to manage customer expectations and ensure that they are realistic.

Lastly, another challenge that VARs face is staying competitive. With so many VARs out there, it can be difficult to stand out from the crowd. It is important to offer competitive pricing, as well as value-added services that set you apart from your competition.

4. How to become a VAR

Finally, if you’re interested in becoming a VAR, know a few things by default. First, you’ll need to have a strong understanding of the products and services you’ll be reselling. Second, you’ll need to build strong relationships with the vendors you’ll be working with. And third, you’ll need to have a good understanding of the sales process.

Further, if you can check all of those boxes, then you’re well on your way to becoming a successful VAR. Start now by reaching out to some of the vendors you’re interested in working with and let them know you’re interested in reselling their products. Then, start working on honing your sales skills. The more you understand the sales process and the more confidence you have in your abilities, the more successful you’re likely to be.

3 Reasons You Should Become a VAR

Consequently, there are many reasons to become a VAR or Value Added Reseller. First, as a Value Added Resellers, you have the opportunity to resell products and services from a variety of vendors; which gives you the chance to earn a commission on each sale. Second, as a VAR you can offer your customers a one-stop shop for all their needs, which can make your business more convenient and efficient for them. Third, as a VAR you can add value to the products and services you resell by offering customizations, training, and support, which can make your offerings more attractive to potential customers.

On the whole, VARs play an important role in the IT industry; and they are often able to provide their customers with a one-stop shop for all of their IT needs. This convenience can save customers time and money, and it can make it easier for them to get the products and services they need.


We hope you enjoyed our article about VARs.

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