Big data marketing is a new concept that brings together a set of data or great relevance to the business and that allows you to refine your business strategies in real time.
Seeing it much more simply, by using big data in your digital marketing actions, you will simply be incorporating web analytics into daily promotion tasks; content creation and customer profile improvement.
In this article we will explain what big data marketing is, the types of data that are usually studied when evaluating the stages that the client goes through, its main benefits and of course how you can apply it to your business.
Explaining what big data marketing is.
Big data marketing could be defined as the smartest way to reach and positively influence your company’s customers. But perhaps this definition would be too limited.
Therefore, we will divide the definition into two parts, first we will tell you that big data is a huge set of data that each person generates as they carry out actions in the digital world.
Every time you react to a piece of content on Facebook, view an article on Amazon or type a search on Google, your digital footprint is leaving behind data that digital analytics tools save and report to companies.
Now, how does this help marketing strategies? Well, as the saying goes, “Knowledge is power”. So, to the extent that you know more about the preferences of your audience, their seasonal decisions and what matters to them about your products, you will be able to generate satisfactory experiences for your customers.
Types of big data marketing that you can collect.
Within the world of marketing, the types of data that you can obtain go according to the stages of inbound marketing and more specifically to the actions carried out by the user during the customer journey or buyer’s journey.
The types of big data marketing that should appear in your analytics reports are:
Client data:
Here we are talking about the actions that customers carry out within the company’s channels, understanding as channels, social networks, the brand’s website, digital advertising ads, landing pages, among others.
In other words, the customer’s data will always be linked to their actions within the different platforms associated with the company, as well as the feedback received directly through surveys, interviews or the use of the Net Promoter Score.
Operational big data:
These are the data that objectively report the metrics associated with certain specific operations. For example, measure the ROI of a particular campaign, know the conversion data or evaluate the number of items that are most in demand or remain in inventory.
Although it may seem silly, knowing this operational data can help you perceive some trends within your market, such as the inclination of women to buy tan yellow sweaters during the fall, which boosts your offer of this particular product.
Financial analytics:
Finally, there is the data that helps measure the financial health of any organization. Here are data such as sales, income received, net profit, operating expenses or losses in negative cases.
Financial analytics allows the strategies to be evaluated so that the company obtains more beneficial results, favoring its shareholders, investors and other people related to it.
Main advantages of big data marketing.
Big data marketing can bring many advantages to your business, but among the most prominent are:
- Create personalized strategies for each client.
- It allows to have a more global and precise vision of the entire organization.
- It is a good way to find new sales opportunities within the market.
- It helps detect trends that may be related to the brand’s products and services.
- It greatly reduces the loss of customers.
- It is a great ally when it comes to separating leads and prospects, in order to guarantee the closing of sales.
- It favors the creation of possible future scenarios, both for the sector to which your company belongs and for the organization itself.
Ways to apply big data marketing to your company.
As we have already said, big data marketing can greatly benefit your business, but it all depends on how and where you apply it. Among the simplest actions of web analytics, oriented to marketing is:
1. – Discover new opportunities:
We are not only referring to new areas where you can compete, we are also talking about finding new customer profiles, improving your products and even finding new ways to make your brand stand out in the market.
2. – Improve the customer journey:
Thanks to big data, you will be able to find out which devices your customers use at each stage of their journey, the type of information that makes them come back time and time again, their geolocation, the information they share, and even the type of content that they most attract them at each stage of the funnel.
3. – Evaluate trends:
Another excellent way to take advantage of this enormous amount of data is to know the trends in the sector, in order to adapt much earlier to the demands that the target audience will have and the new needs or pain points that they may present.
Summary of the post and frequently asked questions about big data marketing:
What is big data marketing?
The objective of obtaining this enormous set of data is to generate a better experience for that customer, build their loyalty and extend the useful life or relationship they have with the company.
How does big data marketing help in your content strategy?
One of the best ways to use big data and is to transform that information into valuable content for your brand. You can achieve this in the following way:
- Evaluate the degree of interaction that your visitors have with each content.
- Find out which of your posts have naturally gained backlinks.
- Frequently update all those contents that you have managed to position on the first page of search engines.
- Improve those contents that are on the second page of search engines.
Conclusion.
As you can see, big data marketing is a necessary ally if you want to succeed in the digital world. In addition, it is the easiest way to collect data from your customers to improve their experience with your brand, attract more web traffic and generate an infallible strategy.
